Title: Track, Analyze & Optimize by WP Tao Author: Michal Jaworski Published: నవంబర్ 25, 2015 Last modified: జూన్ 24, 2025 --- Search plugins ![](https://ps.w.org/wp-tao/assets/banner-772x250.png?rev=1398258) ![](https://ps.w.org/wp-tao/assets/icon-256x256.png?rev=1294144) # Track, Analyze & Optimize by WP Tao By [Michal Jaworski](https://profiles.wordpress.org/upsell/) [Download](https://downloads.wordpress.org/plugin/wp-tao.1.3.1.zip) * [Details](https://te.wordpress.org/plugins/wp-tao/#description) * [Reviews](https://te.wordpress.org/plugins/wp-tao/#reviews) * [Installation](https://te.wordpress.org/plugins/wp-tao/#installation) * [Development](https://te.wordpress.org/plugins/wp-tao/#developers) [Support](https://wordpress.org/support/plugin/wp-tao/) ## Description The **#1 must-have** WordPress Plugin for Online Entrepreneurs! WP Tao is a simple but powerful **WordPress tracking plugin**. It allows identifying website visitors and keeping track of their activities. With this information, you can better align your website to visitors and increase conversion. #### WP Tao helps to generate sales leads WP Tao captures your visitors emails every time they send a contact form, leave a commet, register, log in, make an order etc. Collected data help you then to identify valuable customers and generate more **sales leads**. #### Ready to work in a few clicks No additional resources or external services needed. Just install and activate the plugin and start gathering data! #### Innovative WP Tao has an innovative Dashboard which immediately provides you with clean and simple reports containing key information. #### Integrated with most popular ecommerce solutions WP Tao is integrated with most popular ecommerce plugins like: * **WooCommerce** * **Easy Digital Downloads** You can track such actions as: add to cart, remove from cart, place an order and payment events. This feature gives you ability to monitor **abandoned carts** and take appropriate action (e.g. send an email to a potential customer offering a discount). You can also easily identify the most valuable customer or check the average sales value. #### Free WP Tao is 100% free. Just download it now and start analyzing your customers’ behavior to optimize your website and generate more sales leads. #### విశేషాలు * innovative dashboard, where you have access to _espresso reports_, * intuitive timeline for viewing recorded events, * tracking a user from the first visit using fingerprinting technology (works even with cookies turned off in the browser), * tracking events like: page view, search, login, register, contact, comment, add to cart, remove from cart, order and payment, * developer friendly – you can easily add your own events (e.g. when you want to integrate with a custom ecommerce solution). Our goal is to provide the best WordPress tracking software for small entrepreneurs. Saying “best” we mean intuitive, free, ecommerce oriented and developer friendly. ### అనువాదాలు * English – default, always included * Polish * Turkish by [cihat74](https://wordpress.org/support/profile/cihat74) * French by [equallia](http://www.equallia.com) ## Screenshots * [[ * డాష్‌బోర్డ్ * [[ * General timeline * [[ * User timeline * [[ * Identified users ## Installation 1. Install the plugin from within the Dashboard or upload the directory `wp-tao` and all its contents to the `/wp-content/plugins/` directory. 2. Activate the plugin through the ‘Plugins’ menu in WordPress. 3. Go to WP Tao -> Settings and set your preferences. 4. Collect and analyze data ## FAQ ### How can I report security bugs? You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team helps validate, triage and handle any security vulnerabilities. [Report a security vulnerability.](https://patchstack.com/database/vdp/9438199a-ffc6-4f64-a9c9-06b2ba6ef775) ## Reviews ![](https://secure.gravatar.com/avatar/41205cb37513cd964534ef7857f73421ea90ebf235a6bc3b6726bb02e5788865? s=60&d=retro&r=g) ### 󠀁[Great plugin but no updates in three years!](https://wordpress.org/support/topic/great-plugin-but-no-updates-in-three-years/)󠁿 [BobHatcher](https://profiles.wordpress.org/bobhatcher/) ఏప్రిల్ 16, 2024 I find the info from this plugin indispensable but am disappointed it hasn’t been updated in a long time. What’s happened? ![](https://secure.gravatar.com/avatar/f5001f867abe65036b986e722f38782c0c121f3af3f011745d1ed69b43fe2ead? s=60&d=retro&r=g) ### 󠀁[Useful. Uses database space](https://wordpress.org/support/topic/useful-uses-database-space/)󠁿 [glenkpeterson](https://profiles.wordpress.org/glenkpeterson/) జనవరి 29, 2020 We find this plugin useful, but it takes up more space in our database than the entire rest of our site! I’m on the technical side, so I can say that it’s not obviously slowing our site down, which is good. I know our business side finds the data useful and looks at it regularly. ![](https://secure.gravatar.com/avatar/7629e8e16d9e5b75c978a40b65062f56d023243660a58fb4908d30eb13b896f0? s=60&d=retro&r=g) ### 󠀁[I very much like this plugin](https://wordpress.org/support/topic/i-very-much-like-this-plugin/)󠁿 [bluebit](https://profiles.wordpress.org/bluebit/) నవంబర్ 29, 2018 I can see clearly what somebody is doing on my website, very nice. Please continue updating it, love the UI. ![](https://secure.gravatar.com/avatar/96d8c47a2434fe1bc9ae6fcc833f8e9f710567cd5ad0c21a689b269438af6162? s=60&d=retro&r=g) ### 󠀁[Track, Analyze](https://wordpress.org/support/topic/track-analyze/)󠁿 [Shapir-Vi](https://profiles.wordpress.org/shapirvi/) ఏప్రిల్ 11, 2018 Прекрасный плагин, довольна много параметров отслеживания покупателей. Если кому- то не будит хватать, можно заказать под свои нужды дополнительный параметр. Жаль что пока нет в валюте Украинской гривны, надеюсь она вскоре появится. Желаю удачи в разработке. Успехов. ![](https://secure.gravatar.com/avatar/9e33ac85e953b4585178053333ad830e5c5b904e9149cbb0a2a90ba54040df6b? s=60&d=retro&r=g) ### 󠀁[Oh My! This is so Cool and Clean!](https://wordpress.org/support/topic/oh-my-this-is-so-cool-and-clean/)󠁿 [erilame8](https://profiles.wordpress.org/erilame8/) నవంబర్ 13, 2017 1 reply Hi, Hats off to the Tao team that built this. This is an amazing plugin: clean, concise, detailed (without it being overwhelming), and very intuitive. It doesn’t take much to understand how it works. Thanks a bunch for releasing this to the public. I’ll definitely be buying one of your addons (Import & Export) in the near future to support you. Keep up the amazing work. ![](https://secure.gravatar.com/avatar/991e27fb9f360a5ab3419266e3be488b94564a6fad04a84c1c18dcbfed576cc9? s=60&d=retro&r=g) ### 󠀁[Amazing](https://wordpress.org/support/topic/amazing-1574/)󠁿 [axelderoubaix](https://profiles.wordpress.org/axelderoubaix/) అక్టోబర్ 1, 2017 1 reply I have rarely seen such professionalism in a WP plugin. The UX design is also brilliantly done! 5 stars for sure [ Read all 17 reviews ](https://wordpress.org/support/plugin/wp-tao/reviews/) ## Contributors & Developers “Track, Analyze & Optimize by WP Tao” is open source software. The following people have contributed to this plugin. Contributors * [ Michal Jaworski ](https://profiles.wordpress.org/upsell/) * [ Damian Góra ](https://profiles.wordpress.org/damian-gora/) [Translate “Track, Analyze & Optimize by WP Tao” into your language.](https://translate.wordpress.org/projects/wp-plugins/wp-tao) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/wp-tao/), check out the [SVN repository](https://plugins.svn.wordpress.org/wp-tao/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/wp-tao/) by [RSS](https://plugins.trac.wordpress.org/log/wp-tao/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.3.1, July 24, 2025 * Fix: CVE-2025-48145 #### 1.3, July 15, 2022 * Change: Clearing links and unnecessary things #### 1.2.10, January 31, 2019 * Update: MySQL 5.7 compatibility #### 1.2.9, March 8, 2018 * Change: Textdomain format * Change: URL of the authors’ website #### 1.2.8.1, July 12, 2017 * Fix: WooCommerce 3.x compatibility #### 1.2.8, July 11, 2017 * Fix: WooCommerce 3.x compatibility #### 1.2.7, June 12, 2017 * Change: Temporarily removed measurement of time spent on the website * Fix: Added WooCommerce 3.x compatibility * Fix: Removed duplicated queries * New: Added view_wptao_reports capability #### 1.2.6, February 02, 2017 * Change: JavaScript optimizations * Fix: Addons submenu displayed improperly on WP 4.7.1 * New: Integration with EDD Recurring Payments (payment event) #### 1.2.5.4, January 12, 2017 * Fix: Warnings when storing order event #### 1.2.5.3, November 15, 2016 * New: Custom work offer * Fix: Switch tracking to the new user if he logs in to WP * Update: Translations Updated #### 1.2.5.2, October 10, 2016 * Fix: Database table with fingerprints is not created for new installations #### 1.2.5.1, September 23, 2016 * Fix: Database optimization #### 1.2.5, August 10, 2016 * New: Phone number validation and formatting * Fix: Contact Form 7 integration * Fix: Event for manually created user was improperly assigned to admin * Update: Translations Updated #### 1.2.4.3, July 15, 2016 * Fix: Error for multisite if not all sites have active sales platform #### 1.2.4.2, July 1, 2016 * Fix: Abandoned carts hint not worked properly #### 1.2.4.1, June 29, 2016 * Fix: PHP notice in an admin menu class #### 1.2.4, June 29, 2016 * New: AED currency * New: Introduced tooltips * New: Tags for contacts * New: Option for hide an espresso report * New: Integration with EDD Software Licensing * Update: Translations Updated #### 1.2.3, June 7, 2016 * New: Sales campaigns report * New: ZAR currency * New: Drag & drop for dashboard reports * Update: Translations Updated #### 1.2.2.2, May 18, 2016 * Fix: The source data not properly attached to the user in some cases #### 1.2.2.1, May 12, 2016 * Fix: Update routine not works for some servers * Fix: Conversion Rate for the recently identified report was not calculated properly * Fix: The recently identified detailed report can miss some records #### 1.2.2, May 10, 2016 * New: The traffic sources report * New: Traffic source for the new contact * Change: Rebuilded recently idetified report * Update: Excluded bot list * Update: Translations Updated #### 1.2.1, April 27, 2016 * New: Measurement of time spent on the website * New: Ability to register sales platforms * Fix: Dates with correct GMT offset * Update: Excluded bot list * Update: Translations Updated #### 1.2, April 18, 2016 * New: Meta handling for ajax events * New: Timeline for unidentified users * Update: Compatibility with WordPress 4.5 * Update: Translations Updated #### 1.1.9.4, April 4, 2016 * Fix: Update events with missing user ID * Fix: Broken filter on user timeline * New: French translation #### 1.1.9.3, April 3, 2016 * Fix: User ID is not being saved in event data (next update will fix broken data) #### 1.1.9.2, April 1, 2016 * Fix: Error on activation if DEBUG is enabled #### 1.1.9.1, March 20, 2016 * Fix: PHP notice in one of helper function * New: Adden new filter wptao_event_args_before_parse #### 1.1.9, March 15, 2016 * Change: Simplification of use custom events * New: Ability to define date period for detailed reports * New: Ability to show / hide fingerprints on user card * Fix: Minor CSS and HTML issues * New: Turkish translation #### 1.1.8, February 15, 2016 * Change: Redesign of the Recently identified report * New: Currency synchronization for EDD and WooCommerce * Fix: Date offset on the Total sales report * Fix: Cleaning up user meta when user deleting * Fix: get_the_permalink() replaced by get_permalink() #### 1.1.7.1, February 9, 2016 * Fix: Fixed PHP warning: Creating default object from empty value #### 1.1.7, February 8, 2016 * New: Ability to delete events straight from timeline * New: New classes for integrations with EDD and WooCommerce * Change: Timeline filter now remebmer last “Events per page” value * Change: Filtering the log by event type has better UX #### 1.1.6, February 4, 2016 * Change: Reports generation optimization * Change: Redesign of missed payments report #### 1.1.5, February 1, 2016 * New: Added Maintenance tab on Settings screen * New: Added functionality to delete selected events older than specified time * Fix: Fixed fingerprinting for some servers * Update: Translations Updated #### 1.1.4, January 28, 2016 * New: Added screen options on dashboard to hide / show selected espresso reports * Fix: Added email validation after remove from blacklist * Update: Translations Updated #### 1.1.3, January 25, 2016 * New: Email validation and statuses for identifieds (valid, invalid, disposable) * Change: Redesign of reports API * Update: Translations Updated #### 1.1.2, January 21, 2016 * Fix: Payment action for WooCommerce was incorrectly fired on manual status change * Fix: Added version number to JS and CSS files to force reload on update #### 1.1.1, January 18, 2016 * New: Ability to delete contact and its events * New: Abllity to put contact on blacklist * New: Missed payments report * Fix: Properly save EDD currency for orders and payments actions * Update: Translations Updated #### 1.1, December 29, 2015 * New: Hints functionality * New: Diagnostic class * Fix: Login event fire for 1 argument function call * Fix: Error if HTTP_ACCEPT_LANGUAGE is null * Fix: Abandoned carts count * New: Abandoned carts percentage value * Update: Translations Updated #### 1.0.5, December 15, 2015 * Fix: Removed Parser class – it will be replaced by own solution in future version #### 1.0.4, December 14, 2015 * Fix: Minor update for compatibility with WordPress 4.4 #### 1.0.3, December 08, 2015 * New: Check requirements (PHP >= 5.3) * New: Added Extensions tab on Settings screen * New: Update user data when there are new information (eg. name) * Fix: Incorrect URLs stored for HTTPS * Fix: Long URLs display on timeline * New: Filter timeline events by identified / unidentified user * Fix: GMT offset for events filter * Update: Translations Updated #### 1.0.2, December 01, 2015 * New: Information about visits * New: Update only unique emails while editing user * Fix: Incorrect summation of visitors in reports #### 1.0.1, November 28, 2015 * Fix: Error when exclude from tracking is enabled #### 1.0, November 27, 2015 * New: User search * New: Ability to exclude from tracking users with a given role * Fix: Critical error for PHP < 5.3 * Update: Translations Updated #### 0.9.3, November 25, 2015 * First public release ## Meta * Version **1.3.1** * Last updated **10 నెలలు ago** * Active installations **700+** * WordPress version ** 3.8 or higher ** * Tested up to **6.8.5** * PHP version ** 5.3 or higher ** * Language * [English (US)](https://wordpress.org/plugins/wp-tao/) * Tags * [activity](https://te.wordpress.org/plugins/tags/activity/)[analytic](https://te.wordpress.org/plugins/tags/analytic/) [analytics](https://te.wordpress.org/plugins/tags/analytics/)[track](https://te.wordpress.org/plugins/tags/track/) [tracker](https://te.wordpress.org/plugins/tags/tracker/) * [Advanced View](https://te.wordpress.org/plugins/wp-tao/advanced/) ## Ratings 4.9 out of 5 stars. * [ 16 5-star reviews ](https://wordpress.org/support/plugin/wp-tao/reviews/?filter=5) * [ 1 4-star review ](https://wordpress.org/support/plugin/wp-tao/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/wp-tao/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/wp-tao/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/wp-tao/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/wp-tao/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/wp-tao/reviews/) ## Contributors * [ Michal Jaworski ](https://profiles.wordpress.org/upsell/) * [ Damian Góra ](https://profiles.wordpress.org/damian-gora/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/wp-tao/)