{"id":291281,"date":"2026-03-26T19:12:01","date_gmt":"2026-03-26T19:12:01","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/utm-tracker-for-elementor\/"},"modified":"2026-07-26T16:26:59","modified_gmt":"2026-07-26T16:26:59","slug":"shulman-utm-attribution-for-elementor","status":"publish","type":"plugin","link":"https:\/\/te.wordpress.org\/plugins\/shulman-utm-attribution-for-elementor\/","author":21137828,"comment_status":"closed","ping_status":"closed","template":"","meta":{"version":"1.21.1","stable_tag":"1.21.1","tested":"7.0.2","requires":"5.8","requires_php":"7.4","requires_plugins":null,"header_name":"Shulman UTM Attribution for Elementor","header_author":"Ranel Shulman","header_description":"Simple and reliable UTM tracking for Elementor Forms and WooCommerce with First Click and Last Click attribution support.","assets_banners_color":"fbfbfc","last_updated":"2026-07-26 16:26:59","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"","header_author_uri":"","rating":5,"author_block_rating":0,"active_installs":10,"downloads":986,"num_ratings":1,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","changelog"],"tags":{"1.10.10":{"tag":"1.10.10","author":"ranelshulman","date":"2026-05-05 21:43:23"},"1.10.11":{"tag":"1.10.11","author":"ranelshulman","date":"2026-05-07 21:38:08"},"1.10.12":{"tag":"1.10.12","author":"ranelshulman","date":"2026-05-12 08:09:40"},"1.10.13":{"tag":"1.10.13","author":"ranelshulman","date":"2026-05-18 11:16:44"},"1.10.14":{"tag":"1.10.14","author":"ranelshulman","date":"2026-05-18 12:24:26"},"1.10.15":{"tag":"1.10.15","author":"ranelshulman","date":"2026-06-04 07:06:02"},"1.10.16":{"tag":"1.10.16","author":"ranelshulman","date":"2026-06-04 08:07:43"},"1.10.17":{"tag":"1.10.17","author":"ranelshulman","date":"2026-06-04 08:17:07"},"1.10.18":{"tag":"1.10.18","author":"ranelshulman","date":"2026-06-04 08:35:13"},"1.10.19":{"tag":"1.10.19","author":"ranelshulman","date":"2026-06-04 09:15:41"},"1.10.20":{"tag":"1.10.20","author":"ranelshulman","date":"2026-06-04 09:29:06"},"1.10.6":{"tag":"1.10.6","author":"ranelshulman","date":"2026-04-20 19:51:29"},"1.10.7":{"tag":"1.10.7","author":"ranelshulman","date":"2026-04-26 15:31:42"},"1.10.8":{"tag":"1.10.8","author":"ranelshulman","date":"2026-04-30 19:01:58"},"1.10.9":{"tag":"1.10.9","author":"ranelshulman","date":"2026-05-03 08:11:05"},"1.16.2":{"tag":"1.16.2","author":"ranelshulman","date":"2026-07-09 11:07:47"},"1.19.0":{"tag":"1.19.0","author":"ranelshulman","date":"2026-07-21 23:13:35"},"1.21.0":{"tag":"1.21.0","author":"ranelshulman","date":"2026-07-26 15:56:15"},"1.21.1":{"tag":"1.21.1","author":"ranelshulman","date":"2026-07-26 16:26:59"},"1.7.12":{"tag":"1.7.12","author":"ranelshulman","date":"2026-03-26 19:21:15"},"1.8.0":{"tag":"1.8.0","author":"ranelshulman","date":"2026-04-14 12:38:36"}},"upgrade_notice":[],"ratings":{"1":0,"2":0,"3":0,"4":0,"5":1},"assets_icons":{"icon-128x128.png":{"filename":"icon-128x128.png","revision":3617769,"resolution":"128x128","location":"assets","locale":"","width":128,"height":128},"icon-256x256.png":{"filename":"icon-256x256.png","revision":3617769,"resolution":"256x256","location":"assets","locale":"","width":256,"height":256}},"assets_banners":{"banner-1544x500.png":{"filename":"banner-1544x500.png","revision":3617769,"resolution":"1544x500","location":"assets","locale":"","width":1544,"height":500},"banner-772x250.png":{"filename":"banner-772x250.png","revision":3617769,"resolution":"772x250","location":"assets","locale":"","width":772,"height":250}},"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.10.10","1.10.11","1.10.12","1.10.13","1.10.14","1.10.15","1.10.16","1.10.17","1.10.18","1.10.19","1.10.20","1.10.6","1.10.7","1.10.8","1.10.9","1.16.2","1.19.0","1.21.0","1.21.1","1.7.12","1.8.0"],"block_files":[],"assets_screenshots":{"screenshot-1.jpg":{"filename":"screenshot-1.jpg","revision":3617769,"resolution":"1","location":"assets","locale":"","width":1663,"height":1084},"screenshot-2.jpg":{"filename":"screenshot-2.jpg","revision":3617769,"resolution":"2","location":"assets","locale":"","width":2285,"height":1129},"screenshot-3.jpg":{"filename":"screenshot-3.jpg","revision":3617769,"resolution":"3","location":"assets","locale":"","width":1862,"height":793},"screenshot-4.jpg":{"filename":"screenshot-4.jpg","revision":3617769,"resolution":"4","location":"assets","locale":"","width":2012,"height":988},"screenshot-5.jpg":{"filename":"screenshot-5.jpg","revision":3617769,"resolution":"5","location":"assets","locale":"","width":2274,"height":1074}},"screenshots":{"1":"UTM Attribution Dashboard with key insights and attribution overview.","2":"WooCommerce Executive Dashboard with revenue, orders and performance metrics.","3":"Compare First Touch and Last Touch attribution sources.","4":"Conversion Funnel showing visitor progression through the purchase journey.","5":"Attribution Leads Table with captured UTM parameters and visitor details."}},"plugin_section":[],"plugin_tags":[9067,76538,335,24188,286],"plugin_category":[36,45],"plugin_contributors":[258723],"plugin_business_model":[],"class_list":["post-291281","plugin","type-plugin","status-publish","hentry","plugin_tags-attribution","plugin_tags-elementor","plugin_tags-leads","plugin_tags-utm","plugin_tags-woocommerce","plugin_category-analytics","plugin_category-ecommerce","plugin_contributors-ranelshulman","plugin_committers-ranelshulman"],"banners":{"banner":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/banner-772x250.png?rev=3617769","banner_2x":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/banner-1544x500.png?rev=3617769","banner_rtl":false,"banner_2x_rtl":false},"icons":{"svg":false,"icon":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/icon-128x128.png?rev=3617769","icon_2x":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/icon-256x256.png?rev=3617769","generated":false},"screenshots":[{"src":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/screenshot-1.jpg?rev=3617769","caption":"UTM Attribution Dashboard with key insights and attribution overview."},{"src":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/screenshot-2.jpg?rev=3617769","caption":"WooCommerce Executive Dashboard with revenue, orders and performance metrics."},{"src":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/screenshot-3.jpg?rev=3617769","caption":"Compare First Touch and Last Touch attribution sources."},{"src":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/screenshot-4.jpg?rev=3617769","caption":"Conversion Funnel showing visitor progression through the purchase journey."},{"src":"https:\/\/ps.w.org\/shulman-utm-attribution-for-elementor\/assets\/screenshot-5.jpg?rev=3617769","caption":"Attribution Leads Table with captured UTM parameters and visitor details."}],"raw_content":"\n

Production-grade attribution and analytics plugin for Elementor Forms and WooCommerce with advanced customer journey tracking and reporting.<\/p>\n\n

Tracks first-touch and last-touch attribution across the customer journey, captures Elementor leads, enriches WooCommerce orders, records WooCommerce shopping events, and provides analytics dashboards with CSV export.<\/p>\n\n

Features:\n* Elementor lead attribution with complete conversion snapshots\n* WooCommerce order attribution\n* WooCommerce Analytics Dashboard\n* Executive Dashboard with KPIs\n* Orders Analytics\n* Cart Events tracking\n* Product Performance reports\n* Funnel Analytics\n* Campaign Performance reports\n* First-touch and Last-touch attribution\n* Session tracking with visit count\n* Attribution confidence classification\n* UTM cookie persistence and server-side fallback\n* Advanced Leads Dashboard with filters, sorting, custom columns and CSV export\n* Manually correct a lead's contact details and UTM values, individually or in bulk across multiple leads at once\n* Historical Attribution Repair \u2014 rebuild \"untracked\" records whose original landing page already contains attribution parameters\n* Landing Page Optimization Report with canonical Source\/Medium grouping, full column sorting, period-over-period comparisons, Top Insights, Top Rankings, Paid vs Organic breakdown, and a simple Report Notes field\n* Read-only Reporting REST API for connecting external reporting, analytics, and business intelligence platforms\n* Separate WooCommerce analytics database optimized for reporting\n* Plugin-wide canonical Meta (Facebook\/Instagram) normalization shown consistently across every report, dashboard, and export, with a Debug Layer to inspect the original captured value when needed\n* Fully backward compatible with legacy cookies, options and meta keys<\/p>\n\n\n

    \n
  1. Upload the plugin ZIP in WordPress admin or copy the plugin folder to \/wp-content\/plugins\/.<\/li>\n
  2. Activate the plugin.<\/li>\n
  3. Configure settings from the plugin admin screen.<\/li>\n<\/ol>\n\n\n

    Note: this section is kept trimmed to recent versions to stay under WordPress.org's 5000-character\nchangelog limit. The complete version history is preserved in docs\/CHANGELOG-ARCHIVE.md.<\/p>\n\n

    1.21.1<\/h4>\n\n
      \n
    • Fixed: The v1.21.0 WordPress.org package was missing the required includes\/class-report-helpers.php file, which could cause a fatal error when opening the Landing Page Optimization Report or WooCommerce Analytics. No other functionality was changed.<\/li>\n<\/ul>\n\n

      1.21.0<\/h4>\n\n
        \n
      • Added: Facebook\/Instagram traffic is now normalized under one consistent rule across the entire plugin \u2014 paid Meta traffic always reports as \"Meta \/ Paid,\" organic\/social traffic reports as \"Facebook \/ Social\" or \"Instagram \/ Social.\" This canonical Source and Medium now displays consistently across the Leads Table, WooCommerce order views, the Executive Dashboard, Campaign reporting, the Landing Page Optimization Report, CSV exports, and the Reporting API \u2014 including matching filters and dropdowns, so every value shown can also be filtered by.<\/li>\n
      • Added: the Leads Table's Medium filter now works correctly alongside the Source filter, staying in sync with whatever else is filtered and always reflecting the same canonical values used everywhere else in the plugin.<\/li>\n
      • Added: a new Debug Layer lets you see the originally captured Source\/Medium alongside the canonical (reporting) value when the two differ \u2014 a small indicator on report rows, and a clearly labeled field in the Lead and Order detail views. Raw captured data is never changed; this only affects how it's displayed.<\/li>\n
      • Added: two new, optional data fields \u2014 canonical_source and canonical_medium \u2014 are now available to Elementor form integrations (Webhook, Email, CRM) for anyone who wants the canonical Meta value sent to an external system. Existing integration fields are unchanged, so no current automation is affected.<\/li>\n
      • Fixed: several filters across WooCommerce Analytics and the Reporting API that previously didn't fully match on Meta-related traffic now behave consistently with the rest of the plugin.<\/li>\n<\/ul>\n\n

        1.20.0 and earlier<\/h4>\n\n
          \n
        • See docs\/CHANGELOG-ARCHIVE.md for the complete history, including the Landing Page Optimization Report redesign and Leads Table Medium filter (1.20.0), the vendor-neutral Reporting API wording and repair UX overhaul (1.19.0), the Leads Table manual-correction feature and Attribution Engine consistency fixes (1.18.0), the lint-suppression correctness fix (1.17.2), the Landing Page Optimization Report's attribution repair tool and resizable columns (1.17.0), the split phpcs:ignore comment fix (1.16.2), the Campaign filter fix (1.16.1), the report grouping and CSV-export sync hardening (1.16.0), the Landing Page Optimization Report launch (1.15.0), Attribution Engine Hardening, Plugin Check remediation, Custom Lead Fields UX, curated default-visible columns, attribution confidence scoring, direct-vs-untracked classification, fbclid\/gclid handling, and referrer normalization.<\/li>\n<\/ul>","raw_excerpt":"Track UTM attribution for Elementor forms and WooCommerce with lead capture, phone storage, and first-touch \/ last-touch reporting.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/291281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=291281"}],"author":[{"embeddable":true,"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/ranelshulman"}],"wp:attachment":[{"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=291281"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=291281"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=291281"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=291281"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=291281"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/te.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=291281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}